May 5, 2024

Digital Marketing

I have extensive experience in digital marketing utilising, search engine marketing (SEM), search engine optimization (SEO), paid social media advertising, and email marketing. My expertise includes developing and executing strategies that enhance online visibility, drive targeted traffic, and increase conversions.

I excel in optimizing campaigns through data-driven insights, ensuring maximum ROI, and staying ahead of industry trends to deliver impactful results across various digital channels.

My Marketing Toolkit 🛠️

Google Analytics

Web Analytics

Google Search Console

Search Engine Analytics

Google Ads

Google SEM Advertising

SEO Tools

Mangools, Ahrefs, SEMrush

LinkedIn Ads

LinkedIn Campaign Manager

Pinterest Ads

Pinterest Business Manager

MailChimp

Email Marketing (Automation)

Klaviyo

Email Marketing (Automation), E-commerce

ConvertKit

Email Marketing (Automation)

Marketing Analytics

I possess deep expertise in performance marketing analytics, encompassing data science techniques such as marketing mix modeling and incremental analysis. I excel in leveraging these methods to measure and optimize the effectiveness of marketing investments.

Additionally, I am proficient in analytics and visualization using popular business intelligence tools, enabling clear and actionable insights. My skills extend to meticulous campaign tracking and optimization on SEM and paid social platforms, where I employ data-driven strategies to enhance performance and maximize ROI.

Advertising

I have extensive expertise in utilizing advertising platforms such as Google Ads, LinkedIn, and Pinterest. My skills include creating and managing effective SEM campaigns on Google Ads, as well as leveraging LinkedIn and Pinterest to drive targeted engagement and conversions. I excel in optimizing ad performance and ensuring maximum ROI across these diverse platforms.

SEO

I have experience with SEO, utilizing tools such as Google Search Console and Ahrefs. My skills include optimizing website performance, conducting thorough keyword research, and analyzing backlink profiles to enhance search engine rankings and drive organic traffic. Through strategic insights and continuous monitoring, I ensure improved visibility and sustained growth in search engine results.

Email Marketing

I have extensive expertise in utilizing tools like MailChimp, ConvertKit, and Klaviyo to automate email marketing campaigns. My experience includes designing and implementing automated workflows, segmenting audiences for targeted messaging, and analyzing campaign performance to optimize results.

I am proficient in leveraging the advanced features of these platforms, such as A/B testing, behavioral triggers, and personalized content, to enhance engagement and drive conversions. My skills ensure that email marketing efforts are efficient, effective, and aligned with overall marketing strategies.